We may not have been the first, but we were clearly one of the pioneers. We started creating CRM tools in 1999, before the retail automotive industry fully understood and began classifying such solutions as CRM. We were born out of a growing, progressive auto group out of Portland, OR, and have been building solutions for auto groups since day 1.

But as car people ourselves, we knew that wasn’t going to be enough. What was truly needed was a relationship-building solution with the goal of bringing in (and bringing back) customers, month after month. We believed our industry needed a solution that could work for auto groups as well as individual rooftops.

Enter DealerPeak. Today, our CRM platform delivers dealer group software that brings the love back to car buying - for dealers and customers alike. We help our dealer clients build the trust needed to close more deals and contribute to a healthy bottom line.

Software at your service. Data on demand. That’s the DealerPeak experience.